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Article
What 'Juice it or Lose it' Teaches Us About Game Feel
A breakdown of Martin Jonasson and Petri Purho's seminal talk - what juice actually means, why each layer matters, and how to apply it to your own games.
25 Apr 2026
Video
Animation & Feel
+ Article
Martin Jonasson and Petri Purho take a simple block-breaking game and iteratively add juice - particles, screenshake, sound, animations - showing exactly how each layer transforms the feel.
Martin Jonasson & Petri Purho
Video
Animation & Feel
Jan Willem Nijman's legendary GDC talk on game feel. Covers screenshake, particles, sound, and dozens of small tweaks that make games feel great. Essential watching for any indie dev.
Jan Willem Nijman